Your local rankings depend on Google trusting your business data. When your NAP...

https://www.jasminedirectory.com/blog/how-to-manage-your-business-directory-and-citation-reputation-for-maximum-local-visibility/

Your local rankings depend on Google trusting your business data. When your NAP consistency is off—meaning your name, address, and phone number vary across the web—Google gets confused and pushes you down in search results