Why Ignoring Engagement Signals Dooms Agency Selection for Technical Marketing Directors

https://bizzmarkblog.com/why-technical-marketing-directors-and-seo-managers-struggle-to-pick-and-justify-an-agency/

Technical marketing directors and SEO managers who control budgets face pressure to justify agency decisions to executives. Industry data shows they fail 73% of the time when they ignore engagement signals. That number is not a vague trend