Why Enterprise Retailers Keep Getting Burned by Coupon Tools - A Mid-Market Case Study

https://www.charliebookmarks.win/how-a-national-retailer-s-campaign-simulator-underestimated-coupon-redemption-by-130

How a $250M Retailer Lost $3M and Trust in One Black Friday In November 2023, a national apparel retailer doing roughly $250 million in revenue ran a set of promotions across web, mobile, and in-store channels