When SaaS companies raise prices, they often see a dip in conversion—sometimes...

https://www.bust-bookmark.win/when-a-saas-company-tweaked-pricing-conversions-dropped-31-but-revenue

When SaaS companies raise prices, they often see a dip in conversion—sometimes as much as 31%—but a revenue lift that can reach 22%. This article explores how switching to Sequential Mode lets you track these tradeoffs in real time