We expect entertainment to match our pace. When apps use fast loading and smart...

https://www.beacon-bookmarks.win/friction-is-a-dealbreaker-if-an-app-takes-too-long-to-load-you-have-already

We expect entertainment to match our pace. When apps use fast loading and smart personalization, they respect our time. If I have to tap through endless menus to reach content, I’m gone