The Hidden Link Between Billable Calls and Customer Acquisition Cost

https://theleadledger.almoheet-travel.com/the-hidden-link-between-billable-calls-and-customer-acquisition-cost

When I started tracking billable calls against our customer acquisition cost, I was shocked to find a direct correlation. The more time our team spent on those calls, the lower the cost to acquire a customer. It turns out, those conversations aren't just for closing deals; they're also the most effective way to reduce spend.