Set shared goals with your Google Ads agency before campaigns start. Make sure...

https://deansmasterjournal.hexaforgey.com/posts/what-should-i-approve-vs.-what-should-the-agency-handle

Set shared goals with your Google Ads agency before campaigns start. Make sure tracking works before you spend, and agree on what counts as a good lead. Review lead quality together, then test one change at a time so you can see what improves results.