seo trends 2018

https://ace-wiki.win/index.php/How_AI_Powered_Search_Is_Reshaping_SEO_in_2018_and_Beyond

For SEO in 2018, it was all about user intent and voice search. Google's BERT update started to roll out, making natural language understanding a bigger deal than just stuffing keywords. Mobile-first indexing became the norm, so if your site wasn't responsive, you were already behind. I remember having to rethink content to match conversational queries, especially for things like FAQ snippets and featured results.