Rank tracking is obsolete. With zero-click search and a 30% EU CTR drop post-AI...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is obsolete. With zero-click search and a 30% EU CTR drop post-AI Overviews, static reports are useless. You need live dashboards and schema-first content to own AI visibility