Rank tracking is obsolete. AI Overviews have triggered a 30% CTR drop in...

https://www.bookmarking-presto.win/old-rank-tracking-is-dead-ai-overviews-in-europe-are-triggering-a-30-ctr-drop

Rank tracking is obsolete. AI Overviews have triggered a 30% CTR drop in Europe, and zero-click searches are the new norm. Agencies shouldn't be sending static monthly decks anymore