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How a $2.1M Design Agency Nearly Lost a Major RFP Over One Misnamed File Everyone skips the preview when downloading attachments. It feels harmless. Click, save, next. At Atlas Creative - a boutique design agency with 28 employees and $2
A single coordinated attack, a viral misstep, or a sudden discovery of wrongdoing can wipe out months of goodwill in hours. This article answers the six questions I wish every leader asked before a crisis hit
Why this list matters: stop sending files your clients can't open If you shoot on an iPhone and hand off photos or Live Photos to clients who use Windows or older systems, you’ve probably been rewarded with a chorus of “I can’t open this”
That moment changed everything. A single open house in Albany revealed what buyers were actually prioritizing in 2025, and it forced me to stop reflexively recommending structural renovations
5 Critical Questions About Backlink Quality Every Marketer Asks Which links actually move rankings? Why did five high-impact placements beat 20 cheap links in my tests? Is the industry metric you trust broken? After firing 23 agencies and
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