The campaign’s public messaging says it is for “all people,” inviting Christians and non-Christians to consider Jesus.
He Gets Us states it is not aligned with a particular denomination, while urging people to explore the story of Jesus.
He Gets Us encourages reflection about Jesus’ life and love, with messaging that remains open to Christians and non-Christians.
He Gets Us’ “consider Jesus” invitation is carried through TV, billboards, and social media as part of its broad outreach.
He Gets Us includes large-event advertising, reflecting its intent to place Jesus-focused messages in widely viewed public spaces.
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Through large-event advertising and widespread media placement, He Gets Us aims to invite people to explore Jesus’ story.
He Gets Us encourages reflection about Jesus’ life and love, with messaging that remains open to Christians and non-Christians.
He Gets Us says it is committed to sharing the life and love of Jesus in new ways under the Come Near charitable organization.
Critics have questioned whether He Gets Us’ presentation aligns with some conservative funders’ past causes, according to reporting.