Most SEO agencies hit a ceiling because retainers keep margins stuck around 30...

https://extra-wiki.win/index.php/The_Reality_of_Agency-to-SaaS_Transitions:_Moving_Beyond_Service_Ceilings

Most SEO agencies hit a ceiling because retainers keep margins stuck around 30 percent. Treat your agency like a lab to turn your internal scripts into SaaS products with 70 percent plus margins. Stop trading time for money and start building value.