Marketing in regulated industries means knowing the rules inside out—from the...

https://wiki-canyon.win/index.php/What_is_the_CAP_Code_and_Do_Marketers_Actually_Have_to_Follow_It%3F

Marketing in regulated industries means knowing the rules inside out—from the CAP Code to ASA rulings. One key takeaway: always prove claims before you publish. Get it wrong, and your campaign could be pulled