Is Overpricing to Leave Room for Negotiation Holding You Back from Your Goals?

https://padlet.com/graveyardwindsvcmse/bookmarks-uqbshzbioyfn6qv1/wish/MbejW1b63JwxaNkG

Many business owners and sales leaders pad their prices so they can discount later. It feels safe: set a high anchor, then negotiate down and still hit margin targets