In NYC, regional SEO still works: enhanced Google Business Profiles, area key words
https://research-wiki.win/index.php/Does_Local_SEO_Still_Operate_In_New_York_City%3F_Proven_Wins_with_Local_Search_Engine_Optimization_New_York_City_and_GMB_Optimization_New_York_City
In New York City, regional SEO still works: optimized Google Organization Profiles, community key phrases, and fresh testimonials aid companies surface area in Maps and the regional pack