Changing your SaaS pricing can boost revenue but often lowers conversion rates....
https://seo.edu.rs/blog/is-it-normal-to-lose-31-conversions-for-a-22-revenue-lift-on-pricing-11180
Changing your SaaS pricing can boost revenue but often lowers conversion rates. In this article, we explore a real case where a 31% drop in conversions coincided with a 22% lift in overall revenue