Building a Unified Growth Engine: Sales and Marketing Alignment for Small Teams

https://growthworkbench.birchreport.com/posts/building-a-unified-growth-engine-sales-and-marketing-alignment-for-small-teams

For small teams, sales and marketing often operate in silos, wasting effort. Aligning them means turning scattered leads into a single pipeline where marketing nurtures and sales closes. It's about shared goals, regular communication, and tools that track the whole journey, not just individual wins.