branded merchandise

https://thebrandedmerchandisepoint.ironwoodscope.com/posts/why-branded-merchandise-still-matters-for-business-growth

Branded merchandise is that stuff you get for free at conferences or buy from your favorite band's online store, like a hoodie with a company logo or a tote bag with a clever slogan. It's basically walking advertising, but when the design is cool or the item is useful, people actually want to wear it or carry it around, which makes it a surprisingly effective marketing tool.