Audience attention is short. Fast loading is a baseline expectation. Users want...

https://touch-wiki.win/index.php/The_Frictionless_Fallacy:_Why_Your_App_is_Losing_Users_Before_They_Even_Start

Audience attention is short. Fast loading is a baseline expectation. Users want personalization that knows their tastes the moment they unlock their phone. If they have to dig through menus or deal with lag, they leave